- April 11, 2022
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After months of waiting for your house to sell, you might be at your wit’s end right now. You may be wondering what’s wrong with your property and thinking that selling your house might be an unfeasible task. However, your worries may be completely unfounded. There is a myriad of reasons why a home is not selling. A lot of the time, it is through no fault of the seller. Instead, there may be certain parts of your home sale process that you can tweak slightly so that your house can sell with greater ease. These are often overlooked by home sellers, especially those who are new on the market. Read on to find out the most common reasons your house is not selling and how to fix these problems!
Property Is Not Well Priced
For a buyer, one of the most important things on their mind would be the price of the property. A property that is too highly-priced will immediately be out of reach for certain buyers and can eliminate a large chunk of buyers. To determine whether your home is well-priced, look at the surrounding houses in your neighborhood that have just been sold. Based on the homes that are most like your own, you can decide on what price range to set for your own home. An example of a seller who has not priced their home well would be someone who has not realistically assessed the state of their own home. For example, charging exorbitant rates for a house that needs a lot of maintenance work. Conversely, if you’re undervaluing your property, potential buyers may think there are underlying faults in the home. This will also drive them away, which is why appropriately pricing your property is essential.
Inappropriate Target Audience
You must know who the potential buyers of your home are. This boils down to being realistic about your home and the type of audience it will attract. If your home has a broken roof, chipped paint, and electricity problems, your potential buyers would be fixer-uppers. Meanwhile, if your home only needs minor work to be done, then your target audience would be individuals who are looking to move into homes quickly. Based on who you are marketing your home to, your marketing campaign can be vastly different.
Not Staging Your House Well
Staging is the process whereby you set up your home to make it appear as appealing as possible to your potential buyers. It would involve decluttering your home as clutter can make your home seem unattractive. Imagine a stranger walking into your home and seeing stacked-up boxes at the very first sight. For certain buyers, an unattractive exterior can really turn them away from exploring the rest of your house. Therefore, staging your home well is important. Remember that staging is very different from decorating your home. Whilst decorations are supposed to be based on your personal preference, staging is about picking neutral furniture that can accommodate everyone’s tastes. So, stick to those beige and greys and steer away from that bright orange couch!